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I spent the last 15 years of my life designing and developing websites. I still do that, for my VIPs, and for a special year-long project, creating 10 free websites for people who are doing great things in the world.

One thing that I’ve seen grow by leaps and bounds since my early web dev days are website builders who seemingly make it easy for anyone to make a pretty website.

Is that why I’m not doing it anymore? Nope. I’m not doing it for money anymore because I don’t like the capitalist notion that mandates who I work for (the highest bidder), or the idea that I should work for anyone who throws money in my direction.

Instead, I will break the mold and teach anyone who wants to know, how to fish (in a manner of speaking.)

I have a whole lot to say about Weebly, Wix and Squarespace, and the fact that anyone who uses those platforms is just one crash away from losing everything they’ve built, with no way to rebuild it.

(Squarespace DOES allow you to export your content – IF you export before that fated crash happens, but you’ll still have to reformat everything. That’s not ideal.)

But you know what? I’m not here to talk about them right now.

I want to talk to you about Showit.

Showit is the new kid on the block – and is marketed to photographers, web designers (ironically maybe?) and creatives in general.

Their tagline is:

“The website builder made for creatives

Showit is a drag-and-drop website platform that provides total creative freedom over the layout and design of your website, all without a single line of code. Finally, you get a website that is as hard working as you are.”

Except you know what? Showit is a THEME that uses WordPress as it’s platform.

Here’s why that rubs me the wrong way.

WordPress is a FREE platform. You can either use the completely free version at WordPress.com (I don’t recommend this), or you can pay $6.99 a month and host it on GoDaddy with the much more customizable version from WordPress.org.

If that confused you, let me explain further.

The platform WordPress is built on the coding language PHP. That platform is free for everyone to use, for all eternity. But if you want the version that you can bend to your will, you will pay for hosting (on GoDaddy, Bluehost, LiquidWeb, Flywheel or some other such place) and install the (still free) WordPress platform onto your hosting account.

You own ALL of your content. You control ALL of your content. You are free to move ALL of your content at any time to another host without penalty. And this, to me, is the most important factor in all of this.

One little side note – when you’ve been at this as long as I have, your website will have well over 100 pages, and you will have blogs that you wrote so long ago that you don’t even remember writing them. And if you lose all of this, it would be so overwhelming that you would literally just throw in the towel, because the cost of rebuilding it wouldn’t even make sense – if you built it on anything but WordPress – because WordPress is portable and doesn’t require a specific environment to work, like Squarespace, Wix and Weebly do.

Back to Showit.

Any site built with Showit IS a a WordPress website filtered through their patented builder, making you dependent on them and their hosting for all the parts of your website except the Blog. The blog could theoretically be exported and imported elsewhere with minimal issues.

But instead of that minimal hosting fee that you would pay, instead you pay these kind of prices, with these limitations attached:

Or if you are a high-performer…it get’s worse.

This is highway robbery.

You may think this is the best option – because you don’t have to manage anything – but unless you are a really big business, these prices are completely outrageous.

They don’t even have an email solution or client management system attached, so you will still have to pay extra for those things on top of all of this.

Congrats to Showit for their mastery of marketing, and convincing people that this is the best option, because WordPress is just too hard to learn.

Spoiler alert: it isn’t.

Like I said, there is a better way to build your own custom website – and I can teach you how to do it.

Use the form below to register your interest + get early access!

A step-by-step guide to building a real website for your project + the opportunity to do it in a group setting, for feedback and support.