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The Story is the Point

Have you ever taken one of those online tests that attaches letters to your personality? They are pretty insightful and frighteningly accurate.

I’ve taken them several times, and I always, always, always get the same answer…ENFP. (Extraversion, Intuition, Feeling, Perception)

You can take one here, if you are interested (seriously, take it – you’ll realize all kinds of things about yourself that you never knew before).

Anyway – ENFP is called the “Campaigner”, which basically means attention-whore.

If you’ve been around me for more than 5 minutes, you will realize this is fairly accurate. I CAN be quiet – especially when I’m assessing a new environment, or when I’m sad or upset (honestly, it’s like a switch is flipped and I’m almost silent)…but most of the time I’m loud and I’ve got a story about everything.

The whole reason I’m telling you this, though, is to explain why it is that I feel telling a story is one of the single most important things we do in our businesses.

Stories build connections. They give people a frame of reference, whether it’s simply as an insight into your history, or a bridge that connects the two of you as fellow travelers of similar paths.

And THAT is how you find the people you are meant to serve.

I mean it when I tell you that more than half the things I do in life are just so I have a good story to tell. No joke.

That being said, there are pieces of me and my story that it took me a little nudging to tell…like about that $64,000 worth of credit card debt I had. Everyone knows about it now – but I was wary and ashamed and flat out scared to talk about it in the beginning. And with good reason, right? It was a giant mistake.

But, once I started talking about it and other pieces that I was less than proud of – that’s when I really started connecting with people.

Your story is the key to your success.

As an ENFP, I’m all about telling stories (as I’ve already mentioned) – it’s one of my God-given talents. Not everyone has it – and sometimes they need a little help getting theirs down on paper (so to speak). If that’s you – drop me a line. I’d love to chat with you about your project and how we can get the right eyeballs on your biz.

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