Have you ever taken one of those online tests that attaches letters to your personality? They are pretty insightful and frighteningly accurate.

I’ve taken them several times, and I always, always, always get the same answer…ENFP. (Extraversion, Intuition, Feeling, Perception)

You can take one here, if you are interested (seriously, take it – you’ll realize all kinds of things about yourself that you never knew before).

Anyway – ENFP is called the “Campaigner”, which basically means attention-whore.

If you’ve been around me for more than 5 minutes, you will realize this is fairly accurate. I CAN be quiet – especially when I’m assessing a new environment, or when I’m sad or upset (honestly, it’s like a switch is flipped and I’m almost silent)…but most of the time I’m loud and I’ve got a story about everything.

The whole reason I’m telling you this, though, is to explain why it is that I feel telling a story is one of the single most important things we do in our businesses.

Stories build connections. They give people a frame of reference, whether it’s simply as an insight into your history, or a bridge that connects the two of you as fellow travelers of similar paths.

And THAT is how you find the people you are meant to serve.

I mean it when I tell you that more than half the things I do in life are just so I have a good story to tell. No joke.

That being said, there are pieces of me and my story that it took me a little nudging to tell…like about that $64,000 worth of credit card debt I had. Everyone knows about it now – but I was wary and ashamed and flat out scared to talk about it in the beginning. And with good reason, right? It was a giant mistake.

But, once I started talking about it and other pieces that I was less than proud of – that’s when I really started connecting with people.

Your story is the key to your success.

As an ENFP, I’m all about telling stories (as I’ve already mentioned) – it’s one of my God-given talents. Not everyone has it – and sometimes they need a little help getting theirs down on paper (so to speak). If that’s you – drop me a line. I’d love to chat with you about your project and how we can get the right eyeballs on your biz.