There was a time when a plow pulled behind draft horses was the way to turn the dirt in your field. (Many of the Amish that live in my area still do it this way.)
And if something catastrophic happened and we no longer had gas or electricity, we would probably go back to doing it that way.
But I bet you five million dollars that we would not keep doing it that way for long.
You know why?
Because humans are not built to stay in the same place. They are not wired to remain static. Progress and change are the only ways to move forward, and there has never been a time in history that it has not gone down that way.
If you are not growing and changing, you will get left behind. You may be part of the popular opinion at the moment, but let me tell you…people are fickle creatures, and the thing that everyone is on fire about right now will not be the thing that they are on fire about next year. If you aren’t willing to grow and take risks, you will inevitably be at the back of the pack.
How does this translate to you and your business?
Well, this post was inspired by a message I got from a long time friend yesterday. She has had a website for years, and it’s probably been close to 5 (maybe more) years since the last time she had it done. She was asking my opinion on updating it, and here’s what I told her:
- If you haven’t updated your website in the last two years, it needs to be done. You can just update what you have now to make it more user friendly…or you can take this time to give it a complete overhaul.
- The changes in the way websites are constructed in the last couple years are vast. Design is geared more towards mobile now, and if your website is older, it’s definitely not optimized for mobile. We call that responsiveness…meaning it responds to the size of the screen, intuitively.
- SEO, or search engine optimization, has changed a lot too. The way Google and other search engines scrape your website is completely different than it was a few years ago. Keywords are not that vital, and if you don’t have a theme that’s got a lot of bonus SEO built in, you need to make a change.
- General design is probably needing to be updated too. We all grow and change, and what you loved then may not be a good fit anymore. You can update the look of your website without making it unrecognizable.
The point in all of this is that if you’ve had a website for awhile, it might be time to consider an update.
Things are always changing, and if even the Amish have cell phones now, it’s probably time for you to make sure your website looks good on their devices.