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Getting clear on who your ideal client is, is incredibly important.  No, it’s not just important, it’s necessary for you to be able to find them and connect with them.

As you do this exercise, remember that this is not the ONLY kind of person you are willing to work with – it’s just the person that is “perfect” in terms of who you would ideally like to work with.

Getting super clear on this will help you spot them faster and market to them more clearly.